What’s the Value of a Store Visit for Restaurants?
Recent restaurant case study
Case Study / Ted's Montana Grill
How Ted's Montana Grill increased sales with location-based ads
After running location targeted ads in their largest market, Ted's Montana Grill increased city-wide sales by 0.45% compared to competitive segment, which saw a -0.1% decline in sales. This study is based on one quarters’ investment.
“We've seen a 10x return on ad spend and can attribute mobile ads to actual restaurant visits, the 'holy grail' for any marketer."
Derek Walls, PR and Marketing Manager, Ted's Montana Grill
Tactics to drive results for your restaurant business
Top tips for running successful campaigns to drive visits!
Use proximity targeting to reach people within a 0.1-3 mile radius around your restaurant
Give nearby users directions to your restaurant to drive them inside.
Reach a customized list of competitors' locations
Target people who have visited competitors' restaurants to entice them to come to yours instead.
Reach Behavioral Audience groups based on past visitation
For example, reach users bucketed as foodies, pizza lovers, QSR diners, etc.