What’s the Value of a Store Visit for Restaurants?

 

 Recent restaurant case study

 

Case Study / Ted's Montana Grill

How Ted's Montana Grill increased sales with location-based ads

After running location targeted ads in their largest market, Ted's Montana Grill increased city-wide sales by 0.45% compared to competitive segment, which saw a -0.1% decline in sales.  This study is based on one quarters’ investment.

 

10X

 

“We've seen a 10x return on ad spend and can attribute mobile ads to actual restaurant visits, the 'holy grail' for any marketer."

Derek Walls, PR and Marketing Manager, Ted's Montana Grill

Tactics to drive results for your restaurant business

Top tips for running successful campaigns to drive visits!

 

Use proximity targeting to reach people within a 0.1-3 mile radius around your restaurant

Give nearby users directions to your restaurant to drive them inside.

 

Reach a customized list of competitors' locations

Target people who have visited competitors' restaurants to entice them to come to yours instead.

 

 

Reach Behavioral Audience groups based on past visitation

For example, reach users bucketed as foodies, pizza lovers, QSR diners, etc.

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